Mexico’s Gastronomic Culture is Shaped by Fruits, Vegetables & Herbs That Make Each Region’s Cuisine Unique.
“Visit the markets.”
This is always near the top of most travellers “must-do” lists when in Mexico. And, for new residents, eating well is a top priority.
But the reality is, unfamiliarity can be intimidating.
Getting information about unusual foods can also be near impossible, especially if you are experiencing a language barrier.
And you’ll encounter a LOT of unusual plant foods in Mexico.
‘But…what is that strange looking… fruit?‘
What does it taste like?
What do I do with it?
Is it ripe?
Do i cook it?
and… How good is it for me???
All the sights, smells, colors and strangely shaped foods… no wonder you’re confused!
Here’s the key to gaining the confidence to explore, taste, and fully experience the remarkable flavors of the culture…
Frutas y Verduras – A Fresh Food Lover’s Guide to Mexico.
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If you’re just a bit curious about these foods of Mexico… pay a little!
If you’re in the industry, or are a gastronomy hound, please pay a bit more!
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Millions of Mexico’s indigenous poor depend on the fruits of the earth for their own economic and physical sustenance.
Indigenous communities are the defacto guardians of the native plant ingredients. It may surprise you that the mainstays of their daily diet are the same foods that were the foundation of the Pre-Hispanic diet. It’s sustainable and certainly affordable for the common person.
These foods, associated with poverty, have in many ways been disregarded as modern and industrial farming offered more international options to the upper classes. But in the last 10 years in particular, the native plants of Mexico are getting their due through the work of high-profile chefs, like Enrique Olvera and Ricardo Muñoz Zurita.
With the knowledge you gain from Frutas y Verduras, you can easily start to incorporate these special regional plant foods into your own daily diet…
Consider wild plants, called ‘quelites’.
When these common greens are in season, they are collected by local people, and brought to market… Just a few pesos gets you a bag, or bunch, of pure gold.
Then, there are the organic milpa plots. Sustainable, compact and highly efficient systems where squash, corn, beans and various other plants are grown. What isn’t needed to feed the community, is sold – again, available to all who go to local markets.
Some of the foods included in the guide have Old World origins, brought by early Spanish trade excursions… long-established in regions of Mexico where the climate best matched the place of origin.
…you’ll learn about these foods in Frutas y Verduras!
A woman sits on the ground scraping the needles from prickly nopal paddles… or selling xoconostle, chayote or jocote from a colorful pail…
Use your ‘Frutas y Verduras’ guide to learn how to use them.
Your exchange of pesos for fresh produce makes a big difference to the economic health of the communities that nurture these foods. This act not only helps to feed a family, it demonstrates an appreciation for the preservation of these foods.
What readers are saying….
What a great resource for food lovers!!
Before I moved to Mexico, I visited frequently. Always (and still)my favorite part is the mercados, but even now I sometimes find myself overwhelmed by what is unfamiliar. Now that I have this book, I feel motivated to try something new every week! This is a beautiful guide, full of information, and with a very user-friendly design.
-Jody N (review from Kobo.com)
Unique and useful guide to the treats of Mexico…
As a chef that loves the culture, food and tradition of Mexico I found this book to be a great guide to the common and not so common treasures of Mexican markets.
The produce of Mexico is truly unique, and often overwhelming to understand. For a traveler or ex-pat, it can be intimidating and confusing to see 20 varieties of bananas, apples, squash, etc. at the market and have no clue what the difference is. For a chef or inspired cook, those same markets can overwhelm your curiosity. This book is the solution for both. I especially enjoyed the seasonal info which will help to find the best that the market has when you visit.
Good photos, more info than you expected and all easy to navigate and read. Great pocket guide on the iPhone, but looks better on a bigger screen, so do your research at home and tag the ingredients you want to hunt down at the market.
-Chef Clint Jolly
Wish I’d had this on my first trip to Mexico…
…but you can bet I’ll have it with me on my next! Ms. Hefner focuses on fruits and vegetables that are not so commonly seen outside her adopted country. Her writing is straightforward, commonsensical, and lucid. Her photos show all the right details, and her visual overviews by category — say, all the fruits, or all the herbs — are especially useful in making identifications, and in distinguishing between close botanical relatives. Highly recommended.
-Dave Cook (EatinginTranslation.com)
Recommended Devices and Reading Apps
This multi-layered content-rich book contains audio, pop-ups, and other enhancements. Be sure you have a suitable device along with an appropriate reading app…
- BEST: iPad, Android or Windows Tablets. *greyscale eReaders like Kindle, Barnes and Noble etc will not work
- Larger format smart phones (5in+) Because of the layout of the book, smaller phones are not recommended
- On any PC: Download KOBO desktop app
- If you would prefer to purchase direct from iTunes, please click here.
RECOMMENDED READING APPS (best to install app before downloading the ePub file)
This ebook has multiply special functions that the average reading app cannot handle. It was designed for iOS (iBooks) and modified for Android & Windows. If you already have other apps for reading ePubs on your non-Apple device, the recommended Kobo could replace them all
- Kobo Reading App* (free from GooglePlay) is a well-reviewed option that works on most devices including iOS, Android, Windows and Desktop. Should you have a Mexican IP, the correct version of this app is called Orbile also free on GooglePlay
- iBooks -comes standard on iOS devices (ideal)
- For Desktop/laptop PCs, download the Kobo Desktop app.