Mexico’s Gastronomic Culture is  Shaped by Fruits, Vegetables & Herbs That Make Each Region’s Cuisine Unique.








“Visit the markets.”
This is always near the top of most travellers “must-do” lists when in Mexico. And, for new residents, eating well is a top priority. 

But the reality is, unfamiliarity can be intimidating.

Getting information about unusual foods can also be near impossible, especially if you are experiencing a language barrier.

And you’ll encounter a LOT of unusual plant foods in Mexico. 




What readers are saying….

What a great resource for food lovers!!
Before I moved to Mexico, I visited frequently. Always (and still)my favorite part is the mercados, but even now I sometimes find myself overwhelmed by what is unfamiliar. Now that I have this book, I feel motivated to try something new every week! This is a beautiful guide, full of information, and with a very user-friendly design.
-Jody N (review from Kobo.com)
Unique and useful guide to the treats of Mexico… 
As a chef that loves the culture, food and tradition of Mexico I found this book to be a great guide to the common and not so common treasures of Mexican markets. 
The produce of Mexico is truly unique, and often overwhelming to understand. For a traveler or ex-pat, it can be intimidating and confusing to see 20 varieties of bananas, apples, squash, etc. at the market and have no clue what the difference is. For a chef or inspired cook, those same markets can overwhelm your curiosity. This book is the solution for both. I especially enjoyed the seasonal info which will help to find the best that the market has when you visit. 
Good photos, more info than you expected and all easy to navigate and read. Great pocket guide on the iPhone, but looks better on a bigger screen, so do your research at home and tag the ingredients you want to hunt down at the market. 
Buen provecho!
-Chef Clint Jolly 
Wish I’d had this on my first trip to Mexico…
…but you can bet I’ll have it with me on my next! Ms. Hefner focuses on fruits and vegetables that are not so commonly seen outside her adopted country. Her writing is straightforward, commonsensical, and lucid. Her photos show all the right details, and her visual overviews by category — say, all the fruits, or all the herbs — are especially useful in making identifications, and in distinguishing between close botanical relatives. Highly recommended.
-Dave Cook (EatinginTranslation.com)

Recommended Devices and Reading Apps

This multi-layered content-rich book contains audio, pop-ups, and other enhancements. Be sure you have a suitable device along with an appropriate reading app


  1. BEST:  iPad, Android or Windows Tablets. *greyscale eReaders like Kindle, Barnes and Noble etc will not work
  2. Larger format smart phones (5in+) Because of the layout of the book, smaller phones are not recommended
  3. On any PC: Download KOBO desktop app 
  4. If you would prefer to purchase direct from iTunes, please click here.


RECOMMENDED READING APPS (best to install app before downloading the ePub file)

This ebook has multiply special functions that the average reading app cannot handle. It was designed for iOS (iBooks) and modified for Android & Windows. If you already have other apps for reading ePubs on your non-Apple device, the recommended Kobo could replace them all 

  1. Kobo Reading App* (free from GooglePlay) is a well-reviewed option that works on most devices including iOS, Android, Windows and Desktop. Should you have a Mexican IP, the correct version of this app is called Orbile also free on GooglePlay
  2. iBooks  -comes standard on iOS devices (ideal)
  3. For Desktop/laptop PCs, download the Kobo Desktop app.



    • Margret says:

      Hi Mirela
      Thank you – did you need help with the download, or have any questions that I can help you with? If so, please go to my Contact page and send me a note there. Thanks!

  1. Kathy Mazzetti says:

    How do I order this and pay? I’d love to be able to use it! Thank you for the beautiful and important work.

    • Margret says:

      Hi Kathy
      Thanks for your kind comment! To buy the book, just select the payment category (price) that suits you and click on the button that says “Choose your price”. This will take you to PayPal where you can complete the purchase using your PayPal balance or credit card. Once that’s complete, your browser will immediately go to a page that contains the download link. The link will also be inside the Purchase Confirmation that will be emailed to you. (check Spam/ Trash folders if not in your inBox).
      Happy New Year!

    • Margret says:

      Hi Kathy – I am sorry – I thought I replied to this a long time ago. To order and pay, just choose the price option that feels most suited to your situation, click on the buy button and then click on the same button again (it becomes “go to cart”). You can pay then using a Paypal account, which you can set up to draw from your credit card.

  2. Dottie Bellinger says:

    I bought your book but missed the part about needing to download kobo if I’m in Mexico. How do I download the book again now that i have kobo?

    • Margret says:

      Hi Dottie
      Thanks for buying Frutas y Verduras! When you made your payment you’d have received a purchase confirmation email. In that email, there is a download link. If you continue to have problems, just reply to that purchase confirmation email and I will be able to help you directly.

  3. SUSAN GROOMS says:


    • Margret says:

      Hi. I’m sorry – Frutas y Verduras is only available as an eBook. A printed book like this would require color images for every page and that is expensive. A printed book of this kind would cost over $40 USD. Plus, the eBook contains audio for pronunciation which is a really valuable bonus.

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